Artwork Guide

We can set your sticker up for you, but if want more control over the process then follow the guide below.  As always, if you have any questions just email us.  Contact us here


The right size?

Always create your sticker to the right size and proportion.  Scaling up or down can reduce the quality, so best to do it at the correct size from the get go.


Bleed and quiet area

Cut stickers will need bleed, we look for 3mm bleed on all stickers, wether they be round, rectangular or die cut.  If you’re not sure what bleed is then have a look below.  


Bleed is added so you can have print right to the edge of the sticker.  You give us a bit extra, and then we cut into it which makes sure that there’s no small white border on your stickers.  Illustrator and InDesign have a bleed setting, but some programs you have to add manually.  So for instance if you have a 40mm square, then design the artwork to 46mm x 46mm.  

We Do Stickers bleed area diagram

Quiet zone, is an invisible area inside of the cut area.  Just keep important things like logos and text out of that area so it’s not cut off.  It’s also good design practice to keep important details away from the edge.  We’d recommend keeping 3-5mm away from the cut.  If you’re looking to have an internal border, then keep it at least 5mm away from the edges. 



Where possible we’d like a full vector file, but if you’re using Photoshop or similar then 300DPI will suffice.  

Low res files will print pixelated and/or blurry.  We’ll let you know if the file isn’t up to scratch.  For stickers with text content then 6 or 7pt is the smallest we’d recommend.


Colour Mode

We rip our stickers in CMYK, so would like artwork supplied as CMYK. If you send them in as RGB or in Spot colours then our software will auto convert.  While the automatic conversation works well, it’s better to start off right and work in CMYK.  CMYK mode is available in Photoshop, InDesign, Illustrator and most other good design software.


What file format?

We prefer vector PDF, AI or EPS files.  But can take PSD, PNH, JEPG, TIFF, BMP and all other standard image file formats.


Die Cut Stickers

For die cut sticker we need a cut line to follow.  We can do this automatically based on most used settings, but if you want to supply your own then here’s what you need to do.  

  1. Separate to your artwork, create a layer called DieCut.  
  2. Draw the contour of the cut that you want the cutting knife to follow
  3. Assigned a spot colour to it called “CutContour”, with colour set to 100% Magneta.
  4. Place your artwork on a layer and name the layer “Artwork”


To note.

A cutting knife will follow the CutContour line exactly, the knife can do small sharp turns but too many and too small and the material may tear or lift.  Try keep a flow to it.

We’ll pop the stickers out of the main sheet of vinyl, but small internal cuts may remain and need to be popped out when they’re delivered.

The Magenta in the CutContour line will automatically be removed during printing.